After swimming lessons are finished most parents pull their kids out of the pool and put them on the soccer field. USA swimming, the governing body of the sport, wanted to change that. We re-branded swimming as the funnest sport and created "SwimToday.org" a site where parents could find a local team and learn everything they need to know about the sport of swimming.
We launched the campaign with a PSA, posters, online videos, kits for clubs, and of course the site.
In 2016 we wanted to capitalize on the excitement of the Olympics, and unite swimmers of all levels to get more kids in the pools.
After the Olympic fervor had died down, we wanted to get back to basics and refresh the brand with new "funnest sport" ads.
The Cenex "Tanks of Thanks" Program was created in 2012, and for five years it celebrated the stories of over 20,000 people who performed good deeds in their communities. We awarded over 12,000 nominees with free fuel, to thank them for making their communities better and brighter.
Studies show people are 50% more likely to survive Sudden Cardiac Arrest if bystanders have watched a short video on CPR. Unfortunately many of these videos are old, dry and boring. Medtronic created the Save-A-Life Simulator a choose-your-own-adventure style website which presented users with choices to try and save a life and at the same time taught them CPR in an entertaining way.
Year two we created a bilingual version of the site which featured the Minnesota Timber Wolf Riky Rubio.
The Minnesota Lottery is all about it's players having fun, and to this day these campaigns are some of my favorite things that I have ever made, because they are so fun.
When the "Mega Millions" multi-state lottery came to Minnesota, we asked Minnesotans what kind of megamillionaire would they be.
The Minnesota Lottery was launching a new product, a book with eight Scratch games. We needed to let Minnesota know this was going to be giant-sized fun.
Every January the Minnesota Lottery has a raffle. The raffle has the best odds at winning a million dollars, so it is time to dream big, but not too big.
When Land O' Lakes bought the Kozy Shack brand in 2012, they needed help launching this historically East Coast pudding into new markets.
Eventually we decided we needed an Official Spokes-Grandma so we held a nationwide search.
This Campaign targets people who buy dog food by the pallet — breeders and dog show enthusiasts.
Purina became the official dog food of Westminster. We created a campaign to celebrate it.
Purina needed some quick turn content to promote their small animal food on their social channels.
